Indriya opens sixth jewellery store in Bengaluru at Forum South Mall
Aditya Birla Group's jewellery brand Indriya has launched its sixth outlet in Bengaluru on Kanakapura Main Road, expanding its footprint across Karnataka to eight stores.
News Desk · October 14, 2026 · 1 min read
Indriya, the jewellery retail brand under the Aditya Birla Group, announced the launch of its sixth store in Bengaluru on Monday. Situated on the lower ground floor of Forum South Bengaluru on Kanakapura Main Road, the latest retail space marks the brand's eighth location in Karnataka. Company executives stated that the addition positions Bengaluru as the brand's largest retail market within the state.
The store opening aligns with the company's broader expansion strategy across urban centres in South India. Spanning a major retail destination, the outlet is designed to cater to shifting consumer demands that balance traditional heritage with contemporary styling.
Chief Executive Officer Sandeep Kohli noted that the city presents a unique demographic where local buyers simultaneously embrace cultural traditions and international aesthetics. He added that the market demands a diverse spectrum of offerings tailored to weddings, festivals, and everyday wear.
The newly opened establishment houses an inventory of over 37,000 distinct designs spanning gold, diamond, and polki categories. The product assortment addresses multiple consumer segments, ranging from heavy bridal trousseau sets and festive wear to lightweight daily accessories and contemporary statement items.
In line with the brand's experiential retail format, the premises incorporate specialized zones intended to personalize the customer journey. These include a dedicated bridal lounge and a traditional kaarigari room meant to highlight craftsmanship and detail.
The facility joins Indriya's existing footprint in the city, which includes operational addresses on Dickenson Road, Koramangala, Malleswaram, Phoenix Mall of Asia, and Sarjapur Road, alongside a branch in Jayanagar. Nationally, the brand has scaled its presence to over 91 stores across more than 52 cities.
Company representatives indicated that the retail chain will continue its rollout across targeted metropolitan markets over the upcoming fiscal quarters, focusing on Tier-1 and Tier-2 catchments to strengthen its market share in domestic fine jewellery retail.